Hey, is that really your hot sauce?

Wednesday, July 31, 2024

At one of our restaurants, we serve oysters. Big, Juicy, wet, raw, briny oysters! I love them. We offer the standard cocktail sauce, Horseradish and a Mignonette sauce. But we also have a green pepper sauce that pairs beautifully with the taste of the raw oysters. It goes well on a lot of dishes, but I love it particularly on the shell fish. Everyone talks about it and so, we ended up having it bottled for us as a way of being unique and notable. People have fallen in love with the sauce and it gives us another vehicle for getting our customers to see us as a special place to go. They have it at home and when they see it, it reminds them to come see us at the restaurant.

Lots of the big national chains have their own “Flavors”. The Big Mac sauce from McDonalds; the tenders sauce from Chic-fil-A and The Caesar Salad dressing from Ken’s Steakhouse. Now, they have the funds to do that, but we took another approach. At one of our restaurants, we have an IPA beer made for us and we name it for the restaurant. We did a Lager as well. I wrote
a children’s Story when I was 19 and my son, one of the owners, named a beer after the book. Thus Timbo Lager. He picked a beer that was light and refreshing. Just my style! And all of our customers order it by name. They can’t get it anywhere but our restaurant, and it tells a story. With the explosion of small craft breweries it is much easier to have that done. The same son has become quite adept at having spirits private labeled for us as well. Gin, Bourbon, Rye and Rum. All with our names on them and a note that it was hand selected for us. It adds some fun to what we are selling. And we use it in gift packs for charities and events. Maybe you don’t have a budget that allows you to do all of that. It’s a process. But naming a
beer, or creating a flavor profile that you can package and send with your guests gives you a leg up on the competition. As for me…I’ll have another Timbo Lager.

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